The innovative partnership between ANWB and RIFF Digital Engagement

When you say Roadside Assistance (Wegenwacht), you immediately think about ANWB. But their business portfolio also extends to insurance, driving lessons, shops and travel. That’s why it’s not so surprising that news coverage about ANWB varies a lot. How can you monitor everything that is being said about your brand, both online and offline? ANWB enlisted our help, made us part of their company and got on an overview of all their public coverage. We became a sparring partner from which ANWB truly experiences added value.